Archive for October, 2005

Polishing the Spin for Nominee #2

Friday, October 28th, 2005

Democratic spin on the demise of the Harriet Miers nomination to the Supreme Court sets up the spin that will be applied to the new nomination to come.

According to Democratic senators, the Miers nomination was sunk by the “right wing” (Sen. John Kerry), “the far right wing” (Sen. Byron Dorgan), “the extreme right wing” (Sen. Dick Durban), “the radical right wing” (Minority Leader Harry Reid), “extreme partisan pressure” (Sen. Mary Landrau), “extremists” (Sen. Ted Kennedy).

The talking point that goes with this is that Miers was “not extreme enough” to satisfy “the right wing crazies.”

This predictably sets up the Democratic liberal spinspeak for Nominee #2:  Clearly, unless a cloned Justice Souter with a sex change is put forward as a “mainstream” candidate, Nominee #2 will be characterized as an “extreme far right wing radical” or a “radical far right wing extremist” or a “far right wing extreme radical partisan” depending on the mainstream media news cycle.

Coaching Industry Rivals Grief as Spin Producer

Wednesday, October 5th, 2005

The Business Coaching Industry may be a greater fount of newly-minted spinspeak than the Grief Counseling Industry.

As the headline on Jared Sandberg’s column “Cubicle Culture” in the Wall Street Journal (09-27-05) states: “Some Office Coaches Whitewash Miseries with Sunny Platitudes.” Some readers of the rest of the column might regard that statement as an understatement.

The target “beneficiaries” of Grief Industry practitioners are Life’s long-suffering victims of loss. The target beneficiaries of Coaching Industry practitioners are the Corporate World’s long-suffering losers.

“There are as many people calling themselves coaches today as there are actors waiting tables,” Sandberg reports. But whatever their background, the key talent clearly required involves two great attributes: You must be a “people person” and have a “winning attitude” that is unshakeable.

People person is bizchoolspeak for an unnatural, cheery and understanding approach to all mankind no matter how bedrock evil and/or smelly.

Winning attitude is gooeytalk for being able to express totally unfounded optimism in the teeth of unalloyed disaster.

At, a Coaching University with access to a “Coaching Well,” the goal is to produce “Practices of Excellence” coaches. PEC’s emerge equipped to help their clients combat, among other attitudinal ills, the dreaded curse of perceived disempowerment: coachspeak for a morbid condition involving loss of power through one’s behavior – presumably such activities as reporting a large loss for three consecutive quarters, daily consumption of six martinis at lunch or plotting against a really stupid but politically alert boss.

Obviously, the potential for spinspeak in this kind of growth industry is tremendous.